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VP of Marketing

The VP of Marketing works closely with the Americas CEO and General Managers and is an integral member of the global marketing team and is responsible for contributing to and managing the implementation of the group marketing activities in line with the global marketing strategy & calendar.   We are seeking a professional with passionate and high-energy who is skilled at setting direction, motivating team members and leading by action. Responsibilities: Provide strategic marketing direction and leadership for all market, client and sales force communications in support of the region's business development goals. Identify and analyze organizational sales and marketing needs and develop and implement a strategic marketing communications plan to address those and help the region achieve its goals. Work closely with General Managers and Sales Leadership and lead a team of marketing communications managers and coordinators/assistants to execute B2B plans to support the business goals -that they are completed on strategy, on time and within budget. Drive client communication activities via events, webinars, digitalcampaigns, collaterals directly and in collaboration with sales team to reinforce value propositions and that result in client retention, sales lead generation and utilization of services. Sales lead generation, management and measurement are vital to the role. Drive public and media relations including positioning senior executives in high-profile speaking roles, developing programs to generate interest from media, create opportunities to demonstrate thought leadership and propagate the organization's agenda in key strategic media outlets. Be the custodian for all communications materials used across the region and ensure adherence to corporate brand standards and the highest editorial standards. Set and manage a marketing communications budget. Support crisis management team as key focal point for implementation of client communications and associated outreach initiatives. Qualifications/Experience Strong marketing skills - 10-15 years' experience, ideally in the B2B space/professional services. Must have at least 7 years management experience in leading a team of multicultural marketing and/or communications professionals in the Americas. Skills / Knowledge Must have in-depth knowledge of marketing automation (ideally Eloqua) and CRM systems (SFDC) 19349
Salary Range: NA
Minimum Qualification
11 - 15 years

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